About Us
Our goal is to bring together immersive producers, filmmakers, AI technologists, and creative directors who are pushing the boundaries of storytelling across film, interactive media, and emerging technology. From independently distributed cinema and Hollywood productions to AI-driven immersive experiences, we combine cinematic vision, technical innovation, and experiential design to create the next generation of media.
Our Journey Through Innovation
From our inception to our current status as leaders in immersive technology, explore the milestones that have shaped our path.
'13
Best Film Festival Ever
Established with a mission to merge traditional filmmaking with immersive technology, setting the stage for future innovations.
'17
UC Berkeley Working Group
Our founders develop 360 video tools at UC Berkeley, while innovating in the VR space
'19
360 Startup Partners With Reputable Brands
Founders develop Out.Space, a 360 video startup that produces videos for Fox, ABC, and Deyoung Museum.
'26
An Immersive Film Making Competition
Outside the frame is born.
Meet Our Team
Christopher Vinan
Chris Vinan is a director, producer, and founder of Sweet Deals Media, with independent but distributed film projects, acquired productions, and emerging Hollywood work spanning film, commercial, and creative development.
Kris Hsu
Kris is an immersive producer and designer creating emotionally resonant interactive experiences that blend storytelling, technology, and spatial design into immersive worlds.
Mike Gioia
Mike Gioia is a writer, AI systems architect, and creative technologist working at the forefront of AI-driven filmmaking and generative media, and is a key force behind AI on the Lot, an annual industry event exploring the future of AI in film and production, while also helping shape immersive storytelling through industry-leading collaborations.
Join Us in Scripting the Future
We’re building immersive experiences beyond the traditional frame — and we’re looking for collaborators, creatives, and spaces to help bring 360° storytelling to life. Join us in redefining how audiences experience media through projection, environment, and emerging cinematic technology.